How to Create an Inviting Atmosphere for Repeat Salon Customers

Imagine walking into your salon for the first time. How do the surroundings make you feel? Do you feel comfortable? Soothed? Or the opposite? Overall, how would you rate the ambiance of your business? Because if you aren’t hitting the revenue goals you’re after, you might want to consider whether your atmosphere is doing its part in customer attraction and client loyalty.
Continue reading