Heard the expression “What got you here won’t get you there”? If your career as a makeup artist has been stagnating and you want different results in your business, you can’t continue doing the same things but hoping for better results. Here are the questions to ask yourself to keep you evolving and advancing toward your long-term goals.
Which makeup artists do you aspire to be? Why?
Perhaps you’re feeling quite satisfied with where your career is at. Hubris could spell trouble for you in a couple months’ time when the calls have tapered off. If you don’t know where you could stand to improve, ask yourself who in your industry you aspire to be and why you feel that way. It could be there’s some aspect of their business or type of gigs they’re getting that you could also be setting your sights on.
What have I been putting off?
What have you been putting off in your career? It could be getting a coaching call, setting up a professional account with us so you receive wholesale prices, or it could be exploring new products and making purchases. Being a professional makeup artist is the dream career for many. How hard are you willing to hustle to make it work for you?
Where are there gaps in my makeup technique, products I use, or services I offer?
Are there certain client requests that you shy away from? Think back to the last time you felt put on the spot by a client’s question, request, or some aspect of a gig that you felt out of your depth for. Did you use that opportunity to shore up gaps in your knowledge? Time invested in studying products and techniques is never wasted.Being able to explain the benefits of a certain product or brand or details about a technique you use will boost your clients’ confidence and loyalty in you.
What do you contribute to your clients beyond technical expertise?
Beyond mastering faux eyelash placement, honing your ability to pinpoint skin types, and best colour combinations for skin tones—which non-makeup skills could you learn that would take your business to the next level?It could be learning how to be a more emphatic communicator. Getting better at marketing yourself. Finding new ways to enhance your portfolio or social media presence.Or finding small ways to make your clients’ day.
Want more guidance to dive deeper into how to build your makeup career and business? Get your questions answered here!