You’re all stocked up with Lash Republic lashes, but how do you price these products, keep your clients happy, and make a profit? Should lashes be included as part of a larger beauty package? Or should you sell them as single item units? And what’s our take on rates when adding false lashes to a beauty plan? You have questions, and we have answers!
Selling false lashes on their own
If you are part of our Lash Republic’s Retail Partner Wholesale Program, you might wonder if you should try your hand at selling the falsies on their own, along with offering them as part of a beauty plan. There’s also no reason why you can’t simultaneously offer in-salon purchasing of false lashes, as well as having them as part of a beauty plan. Allowing clients to purchase Lash Republic lashes directly from you would allow you to make the most of your partnership with us.
Your next question might be what your listing price should be. Lash Republic has a Minimum Recommended Retail Price of $14.95 and $17.95 for our styles, but you might want to put that price tag higher if service costs necessitate doing so, or if a higher listing price makes sense compared to other in-store purchases on your shelves.
Part of a beauty package
Including the price of the false lash unit combined with other services is an excellent way to gain a wide range of options when it comes to pricing. Say you offer a Bridal Package or a Photoshoot Package. Within that package, you would include the price of your supplies—your selection of false eyelashes for the client. Enveloping false eyelashes within the costs of one of your larger beauty offerings will ensure that you’re staying profitable and covering the cost of supplies.
How much to charge
The Harvard Business Review has published many articles that discuss how customers’ perceived value changes based on price. Charge too low, and you risk causing your clientele to feel your items are of lesser quality. So don’t be afraid to charge what best suits your clientele and your salon. There are many reasons why a client stays loyal to a salon—and it usually has less to do with price and more to do with intangible elements that make the client feel noticed, appreciated, and pampered.
Got other questions about running a salon? Get them answered by an experienced salon owner here!